Girl Geek

Girl geek (technologically enthused women) are now recognized as a major player in the consumer electronics market. Gone are the days when only domestic small business targetted them specifically. Today, not only are they accepted as a force in the global economy, but also by top wall street companies.  Everyone is now seeking to cater to their every need.

The latest electronic gizmos and gadgets, such as iphones, ipods, super thin LED HDTVs, sexy notebooks and netbooks are now considered as BFF (best friend forever) numero uno to every girl geek.  And evidently, these women seem to be more attracted to the specifications of these products rather than the color or cuteness, which most would find surprising.

The modern day 21st century woman has a new role - tech-savvy girl geek - in addition to the traditional: mother, wife, volunteer. Women of today no longer need men to figure out the lastest technological gadgets because in many cases, they're just as attracted to them as men. Intriguingly, women are becoming far more advanced at deciphering the technical jargon of electronic components.

In recent years, a vast majority of girl geeks have adapted to shopping online versus shopping in malls.  They're now consumed with the sheer power of the internet where many shopping portals allow them to virtually try on clothes without being at a store.  Studies show that half the female population now use the web to research products before they buy. Girl geeks have found this to be a very effective form of shopping, plus it's a reliable way to keep track of prices.

The numbers speak volumes...the girl geek proves online shopping dominance. Mothers between 25-54 contribute to more than 20% of the online community. *Mom Factor* is a giant market in the U.S., which in turn has produced a substantial impact on the marketing of manufacturers .

Significantly, this market is a powerful community in commercial terms. Girl geek bloggers blog, write articles, Tweet, and Facebook about a wide array of products ranging anything from makeup to the latest electronic gadgets. Much of their content comprise of reviews and how-to's, which play a big part for their audience which are also women.  Since women trust women more than they trust men, these blogs become valuable web real estate for merchants to advertise their products.  So as you can see, girl geeks are a huge influence in the movement of goods these days because the old fashioned power of "word of mouth" becomes so much more viral so much more faster with the internet.  To explain it in two words...it works. Instead of getting a single feed of information on a particular type of product, the girl geek can produce 100 times more the number of leads about what she was looking for.

Style and design focus have adapted to cater to the girl geek.  Manufacturers & designers have gotten the message. By this, new electronic products now incorporate fashion & design appeal as its key elements: i.e. the use of color...mainly pink. The traditional shapes & styles of electronics are now replaced by more considered forms of "accessorizing" design that are actually more practical as well as more stylish.

The original market demographics no longer apply, the distribution of domestic control in pairs has now been amended. Women are the acknowledged budget controllers with a veto over purchases in the ordinary market.